Lundi 1 Mars 2010
STYLE&CONSCIENCE : le dossier de Presse
Pour en savoir encore plus sur notre collection STYLE&CONSCIENCE et lire sur :
- Les moyens de devenir un consommateur citoyen par un achat STYLE&CONSCIENCE
- La transparence des prix grâce à notre fiche "Valeur de consommation"
- Le cycle de vie d'un produit engagé

Dossier de presse en français à télécharger ci dessous :

collection_style_conscience.pdf Collection Style&Conscience.pdf  (271.26 Ko)

The S.W.A.P. Team and Montreal Couture to unveil chic and upcycled handbags in sneak preview at the 18th edition of Montreal Fashion Week March 1-4, 2010
Handbags and accessories raise awareness and funds for both nonprofits

007 and Mini-ME in exclusivity at the 18th Montreal Fashion Week!
MONTREAL, February 25, 2010 – The S.W.A.P. Team and Montreal Couture, two nonprofit organizations based in Montreal, Quebec, announced today a special press-only preview of their upcycled handbags and accessories. An exclusive event during Montreal Fashion Week (MFW), the bags will be displayed in the MFW press room at Bonsecours Market from March 1-4.

The bags, which have been designed in collaboration with Deborah Adams and produced from reconditioned leather, are the premier products offered by the new “PRODUCTION LOCALE” line of Montreal-made clothing and accessories. The first offering of the collection, the “007 Bag,” touts many features, such as a detachable clutch, choice of colors and room for a 15” laptop. A limited edition as well as a one-of-a-kind be-spoke service will also be available.

“Let’s commemorate the 18th edition of Montreal Fashion Week as an intelligent and responsible occasion,” explained Christophe Billebaud, Director of Montreal Couture. “Montreal designers stand out from the pack due to their care and concern for social and environmental issues. This bag is both a tribute to them and a call to action for the local industry to bring production back to Montreal and to the province of Quebec. If the GAP can do it, then why can’t we?” he added.

“We asked Deborah Adams to oversee the creative process for this bag because she exemplifies the innovation, style, energy and spirit of Montreal,” said Aleece Germano begin_of_the_skype_highlighting     end_of_the_skype_highlighting, President and Founder of The S.W.A.P. Team. Adams, the Montreal based accessories designer, is known for her unique upcycled handbags and belts made from vintage leather clothing.
The “007 Bag” and its accessories, which include the “Mini-ME”, a detachable clutch, were designed during two collaborative brainstorming sessions led by Adams. A small group of fashion journalists and tastemakers as well as thousands of fans on Facebook and Twitter were asked for their input in real time as the sessions progressed.
“This could very well be the first time that the design of a ladies’ handbag has been crowdsourced,” said Germano. “It was an exciting and fun experience to gather ideas not just from the room, but live from the Internet while we were deciding on design requirements and later, sketches.”
The “007 Bag” and its companion, the “Mini-ME” will be sold to the public via online pre-sale in mid-March. Christophe Billebaud noted, “We intend to show consumers the complete cost breakdown of the price tag so that they understand that everyone involved is being paid a fair wage. Furthermore, there is no overconsumption or excess inventory because only pre-sale orders received will be produced.”

Press release for download below:

007bag_preview_en_2_26_10.doc 007bag_preview_EN_2.26.10.doc  (263 Ko)

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Powered by Christophe Billebaud, directeur de Montréal Couture
Toute opinion exprimée dans ce blog n'est que l'opinion personnelle de son auteur, qui reste seul responsable de ses prises de position.
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